Beauty Trends

Visual Design

Beauty Trends

PROJECT DETAILS:
Skills: Graphic Design, Photo Editing, Typography
Client: Zulily
Photographer: Austin Tott
Stylist: Blanca-Angela Martinez
Copywriter: Erin Alkire
Problem: Showcase a curated collection of trending beauty products elegantly to generate excitement for shoppers.
Solution: Our concept was to create an elegant aesthetic with blue glass layered over marble and beautiful greenery.

Beauty products from each category were styled with marble, elegant greenery, and blue glass for an elegant and refined look. A scene was built out featuring products from all categories for a large home page banner ad to entice shoppers to click in, then each category received its own custom responsive shop page banner across all 4 events. The typography utilizes crushed eyeshadow in blue and turquoise to add color and interest while maintaining the refined design of the beauty products. The creative treatment on the retail site boosted the visibility and demand for each event exponentially and called attention to some of the most sought-after products on the site.