Visual Design

Curated Lifestyle

Curated Lifestyle

  • PROJECT DETAILS:
  • Client: Zulily
  • Skills: Graphic Design, Photo Editing, Typography
  • Photographer: Austin Tott
  • Stylist: Lauren Diseth
  • Copywriter: Erin Alkire
  • Problem: Showcase a collection of products curated for elegance and modern simplicity in a new way to generate excitement for shoppers.
  • Solution: Our concept was to create an elegant aesthetic with layered natural textures and a soft feminine color pallete.

Elevated and carefully curated products featured against natural textured backgrounds and a soft color palette to evoke an elegant and simple aesthetic. To pull the elegant simplicity of each event together, the design is also textured with soft hues and simple but refined typography.  The creative treatment on the retail site boosted the visibility and demand for each event exponentially and called attention to some of the most sought-after products on the site.

238271_InspiredByAnthropologie_Beauty_HP1238271_InspiredByAnthropologie_Beauty_HP1
237472_InspiredByAnthropologie_Decor_HP4237472_InspiredByAnthropologie_Decor_HP4
237472_InspiredByAnthropologie_Decor_HP3237472_InspiredByAnthropologie_Decor_HP3
237473_InspiredByAnthropologie_Kitchen_HP5237473_InspiredByAnthropologie_Kitchen_HP5
237473_InspiredByAnthropologie_Kitchen_HP4237473_InspiredByAnthropologie_Kitchen_HP4
237952_InspiredByAnthropologie_Accessories_HP4237952_InspiredByAnthropologie_Accessories_HP4
238779_InspiredByAnthropologie_Women_HP8238779_InspiredByAnthropologie_Women_HP8
238779_InspiredByAnthropologie_Women_HP4238779_InspiredByAnthropologie_Women_HP4

PROJECT RESULTS

34.4
%
Click-Through Rate
75
k
Expected Demand
158
k
Actual Demand
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