Visual Design

Curated Lifestyle

Curated Lifestyle

  • PROJECT DETAILS:
  • Client: Zulily
  • Skills: Graphic Design, Photo Editing, Typography
  • Photographer: Austin Tott
  • Stylist: Lauren Diseth
  • Copywriter: Erin Alkire
  • Problem: Showcase a collection of products curated for elegance and modern simplicity in a new way to generate excitement for shoppers.
  • Solution: Our concept was to create an elegant aesthetic with layered natural textures and a soft feminine color pallete.

Elevated and carefully curated products featured against natural textured backgrounds and a soft color palette to evoke an elegant and simple aesthetic. To pull the elegant simplicity of each event together, the design is also textured with soft hues and simple but refined typography.  The creative treatment on the retail site boosted the visibility and demand for each event exponentially and called attention to some of the most sought-after products on the site.

PROJECT RESULTS

34.4
%
Click-Through Rate
75
k
Expected Demand
158
k
Actual Demand

© 2018 Bridgette Jones. All rights reserved.