Visual Design

Fashion Footwear

Fashion Footwear

  • PROJECT DETAILS:
  • Client: Zulily
  • Skills: Graphic Design
  • Photographer: Carlton Canary
  • Stylist: Blanca-Angela Martinez
  • Copywriter: Erin Alkire
  • Problem: Showcase a collection of footwear curated according to a different occasion in which each style might be worn
  • Solution: Our concept was to create carefully styled vignettes that tell a getting-ready-to-go story for each pair of shoes and their occassion

Shoes were photographed on simple backgrounds and propped with elements that hint at suggested activities for each style of footwear for 4 events, with a graphic treatment  to pull all the events together on the home page in a simple but elegant editorial style. The creative treatment on the retail site boosted the visibility and demand for each event exponentially and called attention to the top trending fitness products on the site.

PROJECT RESULTS

44.6
%
Click-Through Rate
123
k
Estimated Demand
267
k
Actual Demand

© 2018 Bridgette Jones. All rights reserved.