Branding, Web Design, Illustration, Marketing Campaign

Hourglass Escapes

Hourglass Escapes

  • Client: Hourglass Escapes
  • Skills: HTML/CSS, WordPress, Branding
  • About: Hourglass Escapes is a new Seattle escape room that uses Hollywood-quality special effects, props, and themes. They needed a new website with online booking capabilities and WooCommerce integration to manage client bookings and online payments.

Goals

Hourglass Escapes new brand needs to appeal to gamers of all types while conveying a sense of fun and mystery in a retro style. With each escape theme was to have a pulp-fiction mystery novel feel to their brand that could tie things together.

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  • Retro
  • Pulp-novel
  • Games
  • Puzzles
  • Fun
  • Mystery

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Logo Design

Working in an iterative process with the client, I developed a fun game-inspired logo with a real working maze hidden inside it to help illustrate the idea of “escape” in a fun hidden surprise for Hourglass Escapes’ most observant puzzle-solvers.

Illustrations & Marketing Design

For their premiering escape room production, Hourglass Escapes is featuring The Rise of the Mad Pharaoh. To fill their needs for original imagery for print and digital marketing promotions, I hand-sketched and digitally painted the hand of Pharaoh Ah-Ramen-Twostep clawing his way out from the scorching deserts of Egypt.

Icon & Game Token Design

Hourglass Escapes needed a simplified logo specific to The Rise of the Mad Pharaoh escape game to display on the website as an icon, as well as a coordinating black and white icon to have made into collectable souvenir game coins.

Website Design

Hourglass Escapes needed a website to help them manage online bookings as well as educate their community about the existence of their new escape room. Since multiple artists will be developing cover artwork for the different events, I kept the overall interface clean with a subtle paper texture and mostly neutral colors to give things a more nostalgic feel to help the different styles of pulp art stand out as the focal point. Built in WordPress to keep everything easy to update, their new online storefront is fully integrated with WooCommerce Bookings to provide a seamless event management experience for both the business and the client.

© 2018 Bridgette Jones. All rights reserved.