Registered site users receive an email with a custom designed banner to announce ivivva’s campaign and draw customers to the site. An email push notification goes out to all mobile app devices to alert shoppers of the special offers available.
Visitors are welcomed to the site with a home page banner that coordinates with the remaining campaign to create recognition and drive traffic to the ivivva shop pages.
A custom coordinating banner further down the site calls out special deals on specific products to provide a second opportunity to draw traffic to the ivivva shop pages.
Strategically placed tiles draw attention to ivivva’s sweepstakes offer around the site and click into the Sweepstakes Landing Page to show a video about the company’s mission and allows shoppers to enter their information to enter the sweepstakes for a chance to win $100 Zulily store credit.