Created by lululemon, ivivva celebrates active girls with beautiful athletic wear and a variety of classes that encourage movement. From running and yoga to dance and goal-setting, ivivva stores offer a variety of complimentary athletic classes and Dreams & Goals programs that inspire girls to dream big. To spotlight their cause, ivivva partnered with Zulily to debut their product on the site and offer a Celebrate Movement Sweepstakes for $100 Zulily store credit.
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Multi-Touchpoint Ad Campaign
ivivva by lululemon
ivivva by lululemon
- PROJECT DETAILS:
- Client: Ivivva by Lululemon
- Skills: Graphic Design, Photo Editing, Typography, Marketing Design
- Copywriter: Erin Alkire
I created a cohesive campaign treatment to guide customers from multiple touch-points to shop for ivivva’s products and funnel traffic to the sweepstakes landing page to enter. The imagery was carefully selected to convey ivivva’s brand voice of girl empowerment while also maintaining zulily’s sense of fun.
Email Banner
Registered site users receive an email with a custom designed banner to announce ivivva’s campaign and draw customers to the site. An email push notification goes out to all mobile app devices to alert shoppers of the special offers available.
Home Page Banner
Visitors are welcomed to the site with a home page banner that coordinates with the remaining campaign to create recognition and drive traffic to the ivivva shop pages.
Shop by Product Banner
A custom coordinating banner further down the site calls out special deals on specific products to provide a second opportunity to draw traffic to the ivivva shop pages.
Sweepstakes Landing Page
Strategically placed tiles draw attention to ivivva’s sweepstakes offer around the site and click into the Sweepstakes Landing Page to show a video about the company’s mission and allows shoppers to enter their information to enter the sweepstakes for a chance to win $100 Zulily store credit.
