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Visual Design

Kitchen Trends

Kitchen Trends

  • Client: Zulily
  • Skills: Graphic Design, Photo Editing, Typography
  • Photographer: Carlton Canary
  • Stylist: Michele Lateste
  • Copywriter: Erin Alkire
  • Problem: Showcase a curated collection of trending kitchen products in a new way to generate excitement for shoppers.
  • Solution: Our concept was to create a striking design with tone-on-tone colors matching the product featured in each event in a grid layout.
  • PROJECT DETAILS:

Products from each category were arranged in artful grids on paper sweeps in a different color coordinated with products in the same hues for each event for a striking tone-on-tone effect. To highlight that these events featured some of the sites most “liked” items, we incorporated a heart emoji into the copy across all events and pulled them together in a cohesive home page treatment with elegant kitchen marble and simple typography.  The creative treatment on the retail site boosted the visibility and demand for each event exponentially and called attention to some of the most sought-after products on the site.

PROJECT RESULTS

38.6
%
Click-Through Rate
59
k
Estimated Demand
170
k
Actual Demand

© 2018 Bridgette Jones. All rights reserved.