Branded Marketing Campaign

Laura Geller

Laura Geller

  • PROJECT DETAILS:
  • Client: Laura Geller
  • Photographer: Carlton Canary
  • Stylist: Rebecca Gotz
  • Copywriter: Caroline Emde
  • Skills: Graphic Design, Photo Editing, Typography, Motion Design
  • About: A digital marketing campaign for multiple touch-points for Laura Geller brand cosmetics

Goals

Laura Geller is a cosmetics brand by renowned New York makeup artist Laura Geller. To announce their new brand positioning as a youthful fun brand with high quality cosmetics, Laura Geller needed a clean modern campaign to generate excitement across a multitude of platforms.

The concept for this digital marketing campaign was to show off the textures and colors in their products with close-up shots, spills, smooshes.

  • Texture
  • Color
  • Clean
  • Modern
  • Trendy

PROJECT RESULTS

35.6
%
Click-Through Rate
300
k
Estimated Demand
590
k
Actual Demand

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