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Branded Marketing Campaign

Life is Good

Life is Good

  • PROJECT DETAILS:
  • Client: Life is Good
  • Skills: Graphic Design, Photo Editing, Typography, Motion Design
  • Photographer: Carlton Canary
  • Stylist: Lauren Diseth
  • Copywriter: Caroline Emde

Goals

Life is Good is a New England based apparel brand that emphasizes simplicity, humor, and optimism. The concept for this digital marketing campaign targeted to women 20-40 across multiple touch-points was to embody the good vibes of this brand with a custom studio photo-shoot styled with a textured wall, blue sweep, and sunny smiles.

  • Summery
  • Retro
  • Hand-written positivity
  • Torn Scrapbooks
  • Snapshots
  • Optimism

PROJECT RESULTS

38.9
%
Click-Through Rate
264
k
Estimated Demand
632
k
Actual Demand

© 2018 Bridgette Jones. All rights reserved.