Visual Design

New Year, New You

New Year, New You

  • PROJECT DETAILS:
  • Client: Zulily
  • Skills: Graphic Design, Photo Editing, Typography
  • Photographer: Marshall Miller
  • Stylist: Devon Herling
  • Copywriter: Caroline Killmer
  • Problem: Showcase a useful collection of health and wellness products to entice shoppers to purchase for their New Year resolutions.
  • Solution: Our concept was to keep the backgrounds styled in bright color sweeps to allow the product and copy to stand out

Health and fitness products were photographed in bright colorful sweeps with large tone-on-tone typography interacting with the imagery. Each category received it’s own color sweep for custom responsive shop page banners across all 4 events, with a graphic treatment to pull all the events together on the home page with a colorful coordinated design for the header and footer. The creative treatment on the retail site boosted the visibility and demand for each event exponentially and called attention to the top trending fitness products on the site.

PROJECT RESULTS

40.3
%
Click-Through Rate
104
k
Estimated Demand
265
k
Actual Demand

© 2018 Bridgette Jones. All rights reserved.