Visual Design

Radiant Beauty

Radiant Beauty

  • PROJECT DETAILS:
  • Client: Zulily
  • Skills: visual design, photo editing, typography
  • Photographer: Matt Villanueava
  • Stylist: Angela Chillberg
  • Copywriter: Caroline Killmer
  • Problem: Showcase a curated collection of trending summer beauty products in a new way to generate excitement for shoppers.
  • Solution: Our concept was to anthropomorphise the beauty products and show them lounging by a retro-themed pool.

A miniature retro swimming pool set was constructed out of paper, doll furniture, and other found materials. A scene was built out featuring products from all categories for a large home page banner ad, then each category received it’s own poolside scene to showcase the products lounging in for custom responsive shop page banners across all 4 events.  The typography design is a brighter take on a mid-century modern illustrative style. The creative treatment on the retail site boosted the visibility and demand for each event exponentially and called attention to some of the most sought-after brands on the site.

PROJECT RESULTS

44
%
Click-Through Rate
69
k
Estimated Demand
324
k
Actual Demand

© 2018 Bridgette Jones. All rights reserved.