Visual Design

Spring Wedding

Spring Wedding

  • PROJECT DETAILS:
  • Client: Zulily
  • Skills: Graphic Design, Photo Editing, Typography
  • Photographer: Carlton Canary
  • Stylist: Blanca-Angela Martinez
  • Copywriter: Erin Alkire
  • Problem: Showcase a collection of elegant wedding apparel and décor in a new way to generate excitement for shoppers.
  • Solution: Our concept was to create an elegant urban wedding set with bright spring lighting with floral and rustic elements

A light and airy wedding set was built in our studio to create an urban spring garden wedding, and the 4 events were grouped together with an elegant background and typography inspired by a floral wedding invitation. The creative treatment on the retail site boosted the visibility and demand for each event exponentially and called attention to a beautiful collection of wedding products on the site.

219949_SpringWedding_Women_HP3219949_SpringWedding_Women_HP3
210204_SpringWedding_DIY_HP1210204_SpringWedding_DIY_HP1
200494_SpringWedding_Kids_HP2200494_SpringWedding_Kids_HP2
210204_SpringWedding_DIY_HP3210204_SpringWedding_DIY_HP3

PROJECT RESULTS

42.3
%
Click-Through Rate
102
k
Estimated Demand
238
k
Actual Demand
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